VISUAL IDENTITY & BRANDING : AUTOTYGR
Team : Madhumita Srivastava, Umang Dedhia
The brand promise for Autotygr is complete care for your car on one platform. Be it service by
authorised centers, online facilitation of estimates & payments, or genuine spares.
Autotygr oers them and a lot more with expert advice and of course, the best possible deals.
All at your convenience, anytime & anywhere.
The keywords that defines Autotygr and shapes the brand: Efficient, Professional, Trustworthy,
Knowledgeable and Fast.
The Autotygr pneumonic /logo symbol derives its form from the steering wheel. It immediately
establishes the function of the app as “being for the car” and brings to attention the unique
brand value of “service on the go”. The Pnuemonic is the tiger who is the face of the brand – the
friend and guide whom one turns to for advice, solution and information for anything related to
car buying, care and maintenance. The logotype combines bold and sharp angular type with the
circular form of the O’s that echoes the pneumonic. The brand colours are contemporary,
professional and energetic. It encapsulates all the values that Autotygr represents.