Team : Sarika Bajoria, Madhumita Srivastava, Faezeh Arefnazari, Tosha Jagad, Dilip Mistry
Local Mumbai Architect (for construction administration) : Meghna Gill
Contractor : Ventures India Corporation
Photography : Himanshu Seth
“Ficus Fine Living” a new international lifestyle brand showcasing hand crafted furniture and accessories for the home recently launched their brand in the retail market in India and the Middle East. This store located in the popular and busy Colaba market in Mumbai is their flagship store in Mumbai. Sarika Bajoria Unlimited worked collaboratively with the client to develop an inventive vision and narrative which would be translated and integrated across different scales of the design of brand and store to showcase their products creatively and create a compelling experience for its clients. Our design innovatively integrated the disciplines of Architecture, Interior Design, Brand design, Visual merchandizing, Art, Sculpture and Graphic Design to create the spatial experience, materiality, display systems, wallpaper, screens, furniture, products and environmental graphics.
Our design challenge was to translate the prototype store design and the narrative that we created for the brand within the constraints of the existing site conditions. The minimal white façade with etched pattern and the entry portal and display window textured with repeated custom white moldings frame the merchandize strategically. We designed a signature sculptural tree display system to showcase Ficus signature products. The perimeter display shelving along the walls has wood display boxes to highlight products. The existing staircase was transformed by a perforated screen with custom pattern which had display shelving within it. The cashier desk was created using a door with a large glass box full of plants. We designed custom wallpaper to be used in shelving units and walls. Text was used as a graphic design element to communicate to the client the brand narrative. The subtlety of the material and color palette used in the store strategically highlighted the merchandize.